Since 2010
Tailored strategies for B2B, B2C, and non-profit organizations.
Strategy
Branding
Marketing
Hi, I am Dr. Rebecca Belvederesi-Kochs.
Strategic Managing Director, PhD in Economics, and author of „Erfolgreiche PR im Social Web“. For almost 20 years, I have supported brands in branding, marketing and digital communication.
Approach
Think strategically, execute practically.
Critical but always optimistic: I combine strategic foresight with practical steps that can be implemented directly.
Digital first
A 360-degree approach with focus on brand management and campaigning.
Research & Teaching
Academic and practical background, including doctoral research and teaching experience.
Focus
Strategy. Concept. Creation. Communication.
Training & Coaching
Knowledge that moves teams forward.
Lecturer & Trainer
Teaching and training formats for academies, organizations, and university contexts.
Keynotes & In-house
Workshops and talks with clear learning design and practical outcomes for internal teams.
Strategic Sparring
Support for national and international brands in brand leadership and campaign execution.
Key Facts
Competence with proven practical experience.
20+ years
Strategy, brand leadership, and communication across industries.
Since 2010
Independent consulting and implementation for companies, teams, and non-profits.
Lecturer & Author
Teaching, workshops, and in-house formats plus publications on PR, social media, and brand strategy.
Statements
Brand work with high standards.
„Mastering digital transformation and communicating with maximum transparency means embracing change and staying open to new paths.“
- Dr. Rebecca„Critical but always optimistic. Triggering progress and creating practical solutions.“
- Core mindset„From practice for practice: strategic impulses that translate directly into action.“
- Training & Coaching
Portfolio
Selected projects.
Media formats
Knowledge in formats teams actually use.
Beyond consulting and training, I create content for direct transfer: podcast, newsletter, and video formats with strategic focus and practical methods.
Open YouTubemarketingBRIEF Podcast
Regular impulses on strategy, content, and brand leadership for decision-makers.
marketingBRIEF Newsletter
Actionable guidance, frameworks, and perspectives from practice every two weeks.
YouTube Channel
Visual analysis, compact learning formats, and insights into current marketing questions.
About Rebecca
Strategy. Consulting. Management.
Managing Director at REBELKO, speaker, author, trainer, and podcast host. For around 20 years, I have worked at the intersection of marketing, branding, and communication.
What I stand for
I combine strategy, consulting, design, storytelling, and technology into effective communication. The goal is distinctive identities, relevant content, efficient workflows, and sustainable impact.
Practice & mindset
My credo: strong concepts require strategy, experience, and expertise and must work in practice. Reliable. Uncomplicated. Effective. Holistic.
Focus areas
Strategy meets execution.
Clarifying complex topics, enabling teams, and strengthening brands sustainably.
Strategie & Branding
- Brand Strategy
- Brand Management
- Campaign Planning
- Digital Brand Leadership
Communication & Training
- Social Media Strategies
- PR & Communication
- Workshops & Keynotes
- Team Enablement
Clients & Partners
From global players to regional heroes.
AIXTRON SE
Prognos AG
SAMSUNG
FUJIFILM Europe
Pestalozzi Kinderdorf
digitalHUB Aachen e.V.
FH Aachen
RWTH Aachen Campus
Berlin Professional School
missio e.V.
CI Romero e.V.
ECCHR e.V.
Cambridge Weight Plan
Lotus Bakeries Deutschland
Lotus Bakeries Schweiz
vlexx GmbH
Mercedes-Benz Customer Assistance Center
Bike Components
Kreis Düren
Städteregion Aachen
Stadt Erkrath
Stadt Aachen
Stadt Augsburg
Forschungszentrum Jülich
Lenovo
devolo AG
Landesanstalt für Medien NRW
Lindt & Sprüngli
Zentis
World’s Best Cat Litter
KSB AG
Keller AG
Orthomol Beauty
Thyssen Krupp Management Consulting
RWTH Aachen International Academy
Friedrich-Alexander-Universität Erlangen-Nürnberg
Stadtwerke Düren
Indeland
Ernst-Abbe-Hochschule Jena
Universität Hamburg
Ruhr-Universität Bochum
Universität Konstanz
And more...
Services Provided
Services at a glance.
- Brand Consulting
- Marketing Consulting
- Public Relations
- Non-profit Consulting
- Content Strategy
- Copywriting
- Brand Marketing
- Content Marketing
- Social Media Marketing
- Corporate Training
- Digital Media
- Corporate Branding
- Social Media Management
- Campaign Management
- Campaign Development
- Campaign Design
- Brand Awareness
- Digital Strategy
- B2B Marketing Strategy
- Marketing
- Brand Management
- Digital Communication
- Digital Marketing
- Corporate Communications
- Brand Development
- Employer Branding
- Online PR
- Marketing Strategy
- Online Marketing
- Business Strategy
- Social Media Consulting
Industries
Experience across B2B, B2C, and non-profit.
Brand Management
Campaigning
Social Media
Kommunikation
Change
Leadership
Non-Profit
Internationalization
Strategic Advisory for Market Entry, Scaling and Internationalization
I support international brands in shaping their marketing strategy for the German market, positioning their brands successfully, and developing communication that scales across international markets.
Market Entry and Growth in Germany
With more than 20 years of experience in marketing, brand leadership and strategic communications, I bring a solid understanding of the German market and its audiences. I advise international companies and brands on how to successfully approach Market Entry Germany and develop an effective Go-to-Market Germany strategy.
My work goes far beyond translation or basic localization. Instead, I focus on the strategic adaptation of messaging, positioning and communication structures. The goal is to ensure that international brands are not only present in Germany but relevant, credible and commercially successful within the German market environment.
Strategic Adaptation of Brands, Campaigns and Communication
I work with brands, CMOs and marketing leaders to optimize existing marketing strategies, campaigns and brand communication for the German market. This includes Marketing Localization Germany, the adaptation of communication strategies, content structures, websites and product pages, as well as the development of strong positioning tailored to local audiences.
Strategic Presence in Germany
Together with interdisciplinary teams and my clients, I help international brands build a strong strategic presence in Germany, increase visibility and ensure that their communication resonates with the expectations and decision patterns of German target groups.
Internationalization and European Market Expansion
In addition to supporting Market Entry Germany, I also advise companies on the international expansion of brands, products and marketing campaigns across Europe. This includes the strategic preparation of international rollouts - from adapting product packaging, campaigns and brand communication to advancing websites and content structures for different markets. Working closely with agencies, partners and specialized translation providers, I ensure that brands maintain a consistent international presence while communicating effectively in each local market.
International Rollouts and Scalable Growth
My focus is always on building a strong strategic foundation so that companies can scale their marketing strategy, enter new markets and achieve sustainable growth.
Strategic Sparring for Localization
Planning your Market Entry Germany or looking to refine your Go-to-Market Germany strategy?
I support brands and leadership teams with strategic sparring, clear market perspectives and actionable concepts to successfully enter and grow in the German market.
Request Strategic Sparring
marketingBRIEF Newsletter
Think strategically. Act smarter.
Every two weeks: strategic impulses, practical guidance, and personal insights from more than 20 years of brand leadership, marketing and communication strategy.
At a glance
Profile & milestones.
- Shareholder of Social Media Aachen, owner of belvederesi consulting agency, and Managing Director of REBELKO GmbH since 2016.
- Author of „Erfolgreiche PR im Social Web“ (Rheinwerk Verlag).
- Initiator of Non-Profit Camp and Social Media Day Aachen.
- Concept development of the Social Media Manager certificate program (IHK Aachen).
CV
Academic background.
RWTH Aachen University
Dr. rer. pol. with distinction, doctorate in economics (2005-2011).
Activities: GUG, AKKU, DSGV, GHI, graduate support. Speaker at national and international conferences.
RWTH Aachen University
M.A. in sociology, economics, economic history, and philosophy (2001-2005).
Degree: summa cum laude.
marketingBRIEF Podcast
Strategic impulses with substance.
Built from the newsletter: strategic impulses, practical guidance, and honest insights for everyone who wants marketing with substance. Dr. Rebecca shares experience from over 20 years of strategy and brand work, compact and relevant. Ideal for marketing and PR professionals, strategists, and decision-makers.
Since 10/2025
4 Episodes
Latest episode
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How to Create Better Content - The 9C Framework
15.11.2025 - 23 min - Why content only works when the strategic foundation is right and how a clear framework avoids common mistakes.
Audience Understanding in Practice
05.11.2025 - 20 min - Audience understanding is not intuition: data, processes, and teamwork as the foundation.
Halloween Marketing: 3 Practical Tips
29.10.2025 - 11 min - What really works and how to use Halloween campaigns in a brand-consistent way.
The marketingBRIEF with Dr. Rebecca
24.10.2025 - 5 min - Strategy, brand leadership, and marketing rethought: compact, practical, clear.
Strategy audit
Start with a clear analysis of your brand.
In a compact audit, we identify positioning, communication gaps, and concrete priorities for the next steps.
Request audit